Creativity

Funny Spots for Hotwire Encourage You to Seize the Day ... or Else

Edgy Humor as Travel Site Encourages You to Be More Adventurous

By Alexandra Jardine. Published on Mar 08, 2016

Editor's Pick

Discount travel site Hotwire is encouraging people to be more adventurous with their travel plans in a humorous new series of spots. Each ad has an edgy twist or two, as their protagonists indulge in little fantasies about what they could be doing with their weekends, other than the usual boring stuff.

In the first spot, our hero is nearly hit by a bus, and the near-death experience prompts him to think about how he's never been to that beach in Monterey. Which happens to be a nudist beach.

In another spot, a woman at a checkout dreams of what she could do with her weekend after the cashier wishes her a good one -- take a trip to New Orleans. A third sees a couple head to New York instead of doing the laundry over their three-day weekend, and in a fourth, a father daydreams about the road trip he could do with his arguing teen kids. It's all wholesome, innocent fun until they pick up a hitchhiker.

Rob Leggatt of Knucklehead directed the spots, for creative agency Heat, which kicked off the "Be Slightly Adventurous" campaign in 2015.

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About

Credits

Date
Mar 08, 2016
Agency:
Heat
Client:
Hotwire
ECD:
Steve Stone
CD:
Mike Duckworth
ACD:
Nichole Geddes
ACD/Copywriter:
Mary Unger
Senior Producer:
Monica Wilkins
Director of Production:
Brian Coate
Director of Client Services:
Aaron Lang
Account Director:
Olivia Balicki
Account Manager:
Sarah Behrens
Business Affairs:
Julie Petruzzo
Production Company:
Knucklehead
EP:
Cathleen Kisich
Director:
Rob Leggatt
Edit and Finish:
Hutch & Co.
Editor:
Jim Hutchins
Assistant Editor:
Patrick O'Leary
Online Artist:
Austin Hickman-Fain
Executive Producer:
Jane Hutchins
Color:
MPC
Colorist:
Ricky Gausis
Color Assist:
Dimitri Rajapakse
EP:
Meghan Lang
Associate Producer:
Rebecca Boorsma
Audio Record/Mix:
One Union
Engineer:
Eben Carr
Producer:
Lauren Mask
VO:
Tom Kane

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