Creativity

Hotwire's Dali-Esque Spot Stars 'Silicon Valley' Actor Martin Starr, and a Goat

David Shane of O Positive Directs Surreal Travel Ad

By Alexandra Jardine. Published on Aug 24, 2017

Editor's Pick

Surreality meets the travel bookings market in a new spot for Hotwire featuring "Silicon Valley" actor Martin Starr.

Top comedy director David Shane of O Positive brings a Dali-esque touch to proceedings, including a sitar-strumming goat named Carl and a reconstruction of Dali's iconic melting clock. Starr explains he's chilling out in the "no pressure" zone, as "time is just a construct of human perception." In other words, on Hotwire there's no need to stress about booking a room as the great deals are always available.

The spot is by San Francisco agency Heat, and according to creative director Elaine Cox: "We wanted to poke fun at high-pressure sales tactics. From spokespeople to mascots to salesy language. Even our call to action -- book now, or don't -- pushes against the craziness of the category."

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About

Credits

Date
Aug 24, 2017
Agency:
Heat
Client:
Hotwire
Director:
David Shane
Production Company:
O Positive
Chief Creative Officer:
Steven Stone
CEO:
John Elder
Managing Director:
Aaron Lang
Creative Director:
Elaine Cox
Creative Director:
Nichole Geddes
Senior Art Director:
Austin O'Connor
Senior Writer:
Phil Van Buren
Director of Integrated Production:
Joyce Chen
Senior Producer:
Andy Rosenthal
Senior Producer:
Arielle Davis
Associate Producer:
Christine Hurty
Director of Strategy:
Justin Cox
Account Director:
Olivia Balicki
Account Supervisor:
McKenzy Golding
Account Executive:
Paris Clark
Business Affairs:
Ryan Alls
Head of Business Affairs:
Ramin Mirshah
Executive Producer:
Ralph Laucella
Producer:
Ken Licata
Director of Photography:
Jeff Cronenweth
Production Designer:
Heidi Adams
Editorial:
Rock Paper Scissors
Editor:
Christjan Jordan
Assistant Editor:
Pieter Viljoen
Executive Producer:
Rana Martin
Producer:
Dani DuHadway
Managing Director:
Linda Carlson
VFX:
The Mill
Executive Producer:
Melanie Wickham
Producer:
Luis Martin
Production Coordinator:
Sophie Mitchell
Shoot Supervisor:
Antoine Douadi
2D Lead:
Antoine Douadi
3D Lead:
Emily Meger
3D Lead:
Andres Eguiguren
2D Artist:
Sung Eun Moon
2D Artist:
Christoph Schroer
3D Artist:
Gordana Fersini
3D Artist:
Hannah Lee
3D Artist:
Kathy Hui Na Li
3D Artist:
Tim Kim
3D Artist:
Nick Couret
3D Artist:
Scott Denton
Motion Graphics:
Bobby Ushiro
Motion Graphics:
Kyle Leicht
Colorist:
Josh Bohoskey
Music & Mix:
Beacon Street Studios
Composer:
Andrew Feltenstein
Composer:
John Nau
Producer:
Lindsey Lerman
Sound Design/Mixer:
Rommel Molina
Mix Assistant:
Vivi Rojas
Segment Producer:
Kate Vadnais

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