Creativity

Laura Mvula Stars in an Energetic House of Fraser Christmas Spot

Department Store Hired Music Video Director Emil Nava

By Alexandra Jardine. Published on Nov 04, 2016

Editor's Pick

U.K. department store brand House of Fraser engaged music video director Emil Nava to helm its holiday offering, starring British breakout artist Laura Mvula with a cover of the Fugees' "Ready or Not."

A colorful, glossy, highly choreographed affair with lots of dancing and energy, created by agency 18 Feet and Rising, it seems a clear attempt by the retailer to target a younger audience and demographic, while throwing plenty of products into the mix. Nava has created videos for the likes of Rihanna, Calvin Harris and Ed Sheeran.

As well as the TV ad, Mvula will be performing the track live at House of Fraser's Glasgow store, with her performance filmed and shared on social media. House of Fraser has also created a 98-page glossy magazine featuring the lead dancer of the TV spot on its cover.

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About

Credits

Date
Nov 04, 2016
Agency:
18 Feet & Rising
Client:
House of Fraser
Director:
Emil Nava
Creative:
Anna Carpen
Creative:
Alex Delaney
Creative:
Oli O'Neill
Agency Producer:
Samara Zagnoiev
Agency Producer:
Julia Methold
Assistant Producer:
Joel Wilson
Assistant Producer:
Lewis O'Brien
Business Director:
Adrienne Little
Account Manager:
Ella Rybacki
Production Company:
OB Management
Director:
Emil Nava
Director of Photography:
Simon Chaudoir
Producer:
Alicia Farren
Editor:
Ellie Johnson
Editorial Company:
Speade
Post:
Alannah Currie
Post:
Josh Robinson
Company:
Electric Theatre Collective
Sound:
Munzie Thind
Sound Company:
GCRS
Media:
Goodstuff Communications

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