Creativity

Hovis: Farmers Race

Cor blimey it's a farmer race

Published on Apr 11, 2011

Editor's Pick

Brit bread maker Hovis kicks off its latest campaign with a Dougal Wilson-directed spot depicting some good wholesome competition among the country's farmers.

The campaign, part of the marketer's efforts to highlight a 100 percent British wheat claim, was shot near Macclesfield, Cheshire, which was home to the first Hovis mill, and the cast includes some exceedingly game Hovis farmers.

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About

Credits

Date
Apr 11, 2011
Agency:
Dare
Client:
Hovis
Copywriter:
Gavin Torrance
Art Director:
Danny Hunt
Digital Agency:
Starcom
Production Company:
Blink Productions
Director:
Dougal Wilson

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