Bashed-Up Rugby Players Bear the Scars of Their Sport in Stylish Menswear Ads

House of Fraser's Howick Ads Launch Alongside Rugby World Cup

By Alexandra Jardine. Published on Sep 08, 2015

Editor's Pick

Sports stars in fashion ads usually look suave and smooth, somewhat different from their look as they come off the field. These ads from British retailer House of Fraser's in-house menswear brand Howick do something different. Launched as the Rugby World Cup kicks off in London, they feature celebrity rugby players scarred, bleeding and bandaged, bearing the scars their sport is famous for but at the same time impeccably dressed. The campaign features the England team's Anthony Watson, Scotland's Blair Cowan, Ireland's Ian Madigan and Dan Biggar of Wales. BMB was the agency responsible.

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Sep 08, 2015

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