Sports stars in fashion ads usually look suave and smooth, somewhat different from their look as they come off the field. These ads from British retailer House of Fraser's in-house menswear brand Howick do something different. Launched as the Rugby World Cup kicks off in London, they feature celebrity rugby players scarred, bleeding and bandaged, bearing the scars their sport is famous for but at the same time impeccably dressed. The campaign features the England team's Anthony Watson, Scotland's Blair Cowan, Ireland's Ian Madigan and Dan Biggar of Wales. BMB was the agency responsible.