HP Advanced Photo Paper: Ripped Town

Publicis, Malaysia designed stand-up posters to look like a hole caused by someone walking through a giant piece of paper. The stand-ups were placed at visually pleasing vantage points so that, to the passer-by, real-world scenes appear to be printed

Published on

Editor's Pick
Publicis, Malaysia designed stand-up posters to look like a hole caused by someone walking through a giant piece of paper. The stand-ups were placed at visually pleasing vantage points so that, to the passer-by, real-world scenes appear to be printed on an enormous piece of paper. The illusion was intended to exhibit how true-to-life images printed on HP paper are.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 29, 2008
Client:
HP
Agency:
Publicis Malaysia
Executive Creative Director:
Andy Soong
Executive Creative Director:
Lisa Ng
Art Director:
Chong Khong Lum
Art Director:
Hong Xiao Yeen
Art Director:
Ooi Toe Lee
Copywriter:
Teh Le Vin
Copywriter:
Lisa Ng
Copywriter:
Andy Soong
Photographer:
Chee Wai
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age