Creativity

HP Advanced Photo Paper: Ripped Town

Publicis, Malaysia designed stand-up posters to look like a hole caused by someone walking through a giant piece of paper. The stand-ups were placed at visually pleasing vantage points so that, to the passer-by, real-world scenes appear to be printed

Published on Apr 29, 2008

Editor's Pick

Publicis, Malaysia designed stand-up posters to look like a hole caused by someone walking through a giant piece of paper. The stand-ups were placed at visually pleasing vantage points so that, to the passer-by, real-world scenes appear to be printed on an enormous piece of paper. The illusion was intended to exhibit how true-to-life images printed on HP paper are.

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Credits

Date
Apr 29, 2008
Client:
HP
Agency:
Publicis Malaysia
Executive Creative Director:
Andy Soong
Executive Creative Director:
Lisa Ng
Art Director:
Chong Khong Lum
Art Director:
Hong Xiao Yeen
Art Director:
Ooi Toe Lee
Copywriter:
Teh Le Vin
Copywriter:
Lisa Ng
Copywriter:
Andy Soong
Photographer:
Chee Wai

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