HP: Couture for a Cause

Three HP limited-edition designer skins are being charitably sold off the rack in a New York-area campaign tied to the Sept. 6 Fa

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Three HP limited-edition designer skins are being charitably sold off the rack in a New York-area campaign tied to the Sept. 6 Fashion Rocks concert at Radio City Music Hall, which kicks off New York's Fall Fashion Week. HP is donating all proceeds from the sale of the skins to DIFFA: Design Industries Foundation Fighting AIDS.
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About

Credits
Date
Aug 31, 2007
Client:
HP
Agency:
Goodby Silverstein & Partners
Executive Creative Director:
Rich Silverstein
Creative Director:
Steve Simpson
Group Creative Director:
Mike McKay
Group Creative Director:
Stephen Goldblatt
Associate Creative Director:
Stephen Goldblatt
Art Director:
Claudio Venturini
Copywriter:
Francis Chung
Print Producer:
Noah Dasho
Photographer:
Dan Escobar
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