Creativity

HP: Crash Course

Transferring HP's "The Computer is Personal Again" campaign back to the web, McCann Worldgroup developed a site featuring one of the brand's key spokespeople, snowboarding/skateboarding pro Shaun White.

Targeted at h

Published on Aug 07, 2008

Editor's Pick

Transferring HP's "The Computer is Personal Again" campaign back to the web, McCann Worldgroup developed a site featuring one of the brand's key spokespeople, snowboarding/skateboarding pro Shaun White.

Targeted at high school juniors and seniors, the site features the carrot-topped Olympic gold medalist standing in front of a wall of content as he plays host to a set of 17 short films and several images. Each video, starring White and friends (as well as select HP products), aims to teach humorous life lessons for school and beyond.

The site is also broadcasting an original, 5-episode web series produced by HP and Broadband Enterprises called "Dorm Storm." Premiering weekly through August 25th, the show surprises random college students across the country with a dorm makeover complete with HP technology. The final episode will feature White himself offering a crash course to a fellow shredder.

Read more in Behind the Work.


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About

Credits

Date
Aug 07, 2008
Client:
HP
Agency:
McCann Worldgroup
Executive Creative Director:
Rob Bagot
Executive Creative Director:
John McNeil
GCD/Copywriter:
Brad Cohn
Associate Creative Director:
Jon Whitman
Senior Copywriter:
Rod Middleton
Senior Broadcast Producer:
Annie Uzdavinis
Interactive Producer:
Gaby Tovar
Interactive Developer:
David Newbury
Interactive Designer:
Shu Yun Lai
Interactive Technical Advisor:
James Kirkman
Production Company:
Different Beast
Director:
Jason Ferrand
Executive Producer:
Robert Bauer
Executive Producer:
Beth Pearson
Producer:
Joanna Shaw
Director of Photography:
Matt Urhy
Editorial Company:
Barbary Post
Editor:
Bob Spector
Executive Producer (Editorial):
Kristen Jenkins
Music:
Volume Music & Sound
Composer:
David Della Santa

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