R2-D2 Is On a Romantic Mission in HP's Star Wars-Themed Campaign

Spots Use New Tagline 'Keep Reinventing'

By Alexandra Jardine. Published on Nov 20, 2015

Editor's Pick

HP is promotes its partnership with "Star Wars" with two new TV ads directed by Park Pictures' Tom Tagholm that center around its new tagline "Keep Reinventing."

In each, people get creative with HP's technology to make something Star Wars-related. In the ad seen here, a teenage boy builds his own version of R2-D2 with the help of his HP PC, as well as some tools and some scrapyard creativity. When the robot is complete, he sends him off on a mission. After a near miss with an excited dog, R2-D2 arrives at a girl's house -- but just what is he delivering?

In another ad, a family use HP's inks and printers to make a very special Star Wars-themed gift. (See if you recognize one of the actors from the original Star Wars film).

The campaign is by BBDO New York.

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Nov 20, 2015
BBDO New York
Chief Creative Officer Worldwide:
David Lubars
Chief Creative Officer, BBDO New York:
Greg Hahn
Executive Creative Director:
Toygar Bazarkaya
Creative Director/AD:
Monty Pera
Creative Director/CW:
Don Marshall Wilhelmi
Account Director:
David Ritter
Account Manager:
Jaimie Donohue
Agency Producer:
Katherine Cheng
Group Director, Behavioral Planning:
Gordon Mclean
Tom Tagholm
Production Company:
Park Pictures/London
Executive Producer:
Dinah Rodriguez
Executive Producer:
Stephen Brierley
Line Producer:
Nick Goldsmith
Erik Alexander Wilson
Tim Hardy/Stitch London
The Mill New York
Fergus McCall
Sound Engineer:
Philip Loeb
Music Supervisor:
John Mellilo
Music Supervisor:
Julia Millison

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