HP: Employee Launch Film

HP does not stand for "Have a Printer."

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HP does not just stand for "Have a Printer." That's the point that 72andSunny and the tech company are making in this new brand campaign starring actor/comedian Rhys Darby of Flight of the Conchords and directed by Simon McQuoid of Imperial Woodpecker.

The "Let's Do Amazing" campaign features spots, blogger-targetted films and a new employee-directed short, all designed to shed light on the company's broader base of tech-focused offerings outside of just printers. "The brand hadn't kept pace with the company and that's the problem HP wanted to fix," explains 72andSunny CD John Boiler. Rhys Darby acts as a foil throughout the campaign, interviewing various HP patrons in his trademark awkward manner. "What we didn't want to do was have a spokesman," says Boiler.

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About

Credits
Date
Mar 11, 2010
Agency:
72andSunny
Client:
HP
Creative Director:
Glenn Cole
Creative Director:
John Boiler
Creative Director:
Bryan Rowles
Copywriter:
Jed Alger
Designer:
Jeff Beberman
Director of Brand Development:
Alex Schneider
Brand Manager:
Judson Whigham
Director of Film Production:
Sam Baerwald
Senior Producer:
Jay Howard
Director of Business Affairs:
Jessica Reznick
Director of Interactive Production:
Rebekah Jefferis
Interactive Producer:
Jessica Rudzewicz
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Executive Producer:
Doug Halbert
Producer:
Anita Wetterstedt
Director of Photography:
Mandy Walker
Editorial Company:
The Whitehouse
Executive Producer:
Sue Dawson
Editor:
David Brixton
Editor:
Kevin Zimmerman
Editor:
Dan Oberle
Editor:
Heidi Black
Assistant Editor:
Ben McCambridge
Assistant Editor:
Joanna Manning
Mix:
Lime Studios
Mixer:
Rohan Young
Mixer:
Joel Waters
Telecine:
CO3
Colorist:
Stefan Sonnenfeld
VFX:
Vendetta Post
Artist:
Pete Mayor
Artist:
Nick Piper
Artist:
Shauna Prescott
Executive Producer:
Sandy Beladino

See more credits

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