Creativity

HP: Fearless Sponsor of the San Jose Sharks

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twis

Published on Feb 07, 2007

Editor's Pick

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twist on the typical 'proud sponsor' headline," says Goodby, Silverstein & Partners writer Thomas Kemeny.

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Credits

Date
Feb 07, 2007
Creative Director:
Rich Silverstein
Creative Director:
Steve Simpson
Associate Creative Director:
Stephen Goldblatt
Art Director:
Antonio Marcato
Copywriter:
Thomas Kemeny
Print Producer:
Noah Dasho
Photographer:
Mark Laita
Group Creative Director:
Mike McKay
Client:
HP
Agency:
Goodby Silverstein & Partners

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