Creativity

HP Technology Helps a Girl Honor Her Grandmother in an Unusual Way

The Brand Enables Touching Tribute to a Beloved Family Member

By Alexandra Jardine. Published on Aug 15, 2017

Editor's Pick

A young woman uses technology to help her remember her grandmother in a unique way in a new spot from HP.

Directed by Chelsea Pictures' Peyton Wilson for BBDO San Francisco, the spot opens with the girl being handed a box of her grandma's things, presumably after her recent death. She finds a handwritten note to herself signed "Love, Grandma" and uses her HP laptop to trace and copy the handwriting. She then asks an artist to design a tattoo of the signature as a tribute to her beloved grandparent. (The idea is reminiscent of a recent Mother's Day spot from American Greetings, in which a daughter gets a tattoo as a reminder of her dead mother).

The ad is part of HP's global "Reinvent Your Story" campaign, which focuses on how technology can bring people together and has included a spot about two musician brothers by AMV BBDO in the U.K.

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About

Credits

Date
Aug 15, 2017
Agency:
BBDO San Francisco
Client:
HP
Production Company:
Chelsea Pictures
Director:
Peyton Wilson
Owner/President:
Lisa Mehling
VP/Executive Producer:
Pat McGoldrick
Producer:
Maeliosa Tiernan
Production Manager:
Gabrielle Greig
Director of Photography:
Tami Reiker
Editorial:
Lost Planet
Editor:
Andrea Macarthur
Executive Producer:
Gary Ward
Producer:
Tim Kirkpatrick
EVP Chief Creative Officer:
Matt Miller
VP, Creative Director:
Page Kishiyama
Senior Producer:
Chris Allen
Creative Director:
Alex Stainton
Creative Director:
Jakub Szymanski
Creative Director:
Kate Catalinac
Creative Director:
Timothy White
Global Head of Marketing:
Alex Craddock
Head of Global Marketing:
Matt Cowling
Global Consumer PC Marketing Manager:
Liz Merrilees Emlay
Global Integrated Marketing Manager:
Melissa Barroso

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