To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

HP Asks Famous 'Viners' to Show Off its New Bendy Laptop

Ad Combines Five Different Vine Clips to Show How Laptop Switches to Tablet

Editor's Pick

To shows off its new bendable laptop, the HP x360 Pavilion, HP called on five well-known Vine creators to create video clips. The "Viners" -- Jessi Smiles, Robby Ayala, Zach King, Brodie Smith and Nelcam -- use their signature styles to show how the computer converts from laptop, to tablet, and back again. Agency 180 LA combined the clips into a choreographed continuum to make the thirty-second TV ad.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 11, 2014
Agency:
180 LA
Client:
HP
Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age