HP: Lights. Camera. You.

The computer ain't the only thing that's personal, as a new feature on HP's website allows consumers to star in their own TV spot in Goodby, Silverstein & Partners' "The Computer is Personal Again"

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The computer ain't the only thing that's personal, as a new feature on HP's website allows consumers to star in their own TV spot in Goodby, Silverstein & Partners' "The Computer is Personal Again" campaign. Using a cutting edge technology platform called Personiva—which merges consumer-provided imagery with branded content to create completely personalized experiences—the "Lights, Camera, You" feature lets you follow in the footsteps (or hand gestures) of celebrities like Jay-Z, Shaun White and Mark Cuban, who've all sung the praises of personal computing in their own spots. "After watching the spots, it's human nature to think about what your own 'hand film' would contain, and what it would tell people about you that was new and interesting," says creative director Stephen Goldblatt. "The personalization feature is just that. It's an opportunity to create your own film and fill it with your own content."
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About

Credits
Date
Jul 19, 2006
Creative Director:
Steve Simpson
Creative Director:
Keith Anderson
Creative Director:
Mike McKay
Creative Director:
Stephen Goldblatt
Associate Creative Director:
Christian Haas
Art Director:
Michael Coyne
Art Director:
Ness Higson
Copywriter:
Steve Tornello
Copywriter:
Tom Giovagnoli
Producer:
Amanda Kelso
Producer:
Vicki Tripp
Producer:
Alex Burke
Producer:
Jen Wilson
Flash Developer:
Paul Ortchanian
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