Lost Pet? No Problem. A Digital Native Locates His Iguana With the Help of HP

TV Ad Links to Interactive Campaign Using Vine, Twitter and More

Published on Oct 07, 2014

Editor's Pick

Having yesterday announced to the world that it's splitting itself in two, HP has kicked off an integrated campaign that uses the story of a boy and his lost pet iguana to show off its product range. The campaign, by 180 LA, illustrates how HP's technology is connected.

The TV ad introduces us to a cute and self-assured little boy whose loss of iguana Ralph -- "He's what you call a runner" -- doesn't seem to faze him in the slightest. Being a smart young digital native, he knows how to get him back, and goes about doing it using a range of HP products from laptops to inkjet printers to its ink-cartridge delivery service.

Interactive elements in the campaign, using the hashtag #FindRalph, include YouTube videos, Vines from well-known Vine users such as Robbie Ayala, and a microsite where people can help locate Ralph on a map and tweet his location to win prizes from HP.

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Oct 07, 2014
180 LA
Michael Allen
Chief Creative Officer:
William Gelner
Creative Director:
Zac Ryder
Creative Director:
Adam Groves
Will Gorman
Art Director:
Jay Morrison
Art Director:
Steve Couture
Head of Production:
Natasha Wellesley
Executive Producer:
Erin Goodsell
Production Coordinator:
Danny Nouri
Head of Account Management:
Chad Bettor
Associate Account Director:
Paul Kinsella
Account Coordinator:
Marie Simoni
Head of Planning:
Jason Knight
Planning Director:
Erica David
Account Planner:
Andrew Zakim
Production Company:
Imperial Woodpecker
Simon McQuoid
Director of Photography:
Jo Willems
Anita Wetterstedt
Editorial Company:
Cut + Run
Steve Gandolfi
Managing Director:
Michelle Eskin
Executive Producer:
Carr Schilling
Head of Production:
Amburr Farls
Assistant Editor:
Sean Fazende
Recording Studio:
Eleven Sound
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
Suzanne Hollingshead
Adam Scott
The Mill
VFX Supervisor / Lead Flame Artist:
Andy Dill
Executive Producer:
Enca Kaul
Head of Production:
Ryan Green
Kait Boehm
Music Composer:
Ty Unwin

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