Lost Pet? No Problem. A Digital Native Locates His Iguana With the Help of HP

TV Ad Links to Interactive Campaign Using Vine, Twitter and More

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Having yesterday announced to the world that it's splitting itself in two, HP has kicked off an integrated campaign that uses the story of a boy and his lost pet iguana to show off its product range. The campaign, by 180 LA, illustrates how HP's technology is connected.

The TV ad introduces us to a cute and self-assured little boy whose loss of iguana Ralph -- "He's what you call a runner" -- doesn't seem to faze him in the slightest. Being a smart young digital native, he knows how to get him back, and goes about doing it using a range of HP products from laptops to inkjet printers to its ink-cartridge delivery service.

Interactive elements in the campaign, using the hashtag #FindRalph, include YouTube videos, Vines from well-known Vine users such as Robbie Ayala, and a microsite where people can help locate Ralph on a map and tweet his location to win prizes from HP.

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About

Credits
Date
Oct 07, 2014
Agency:
180 LA
CEO:
Michael Allen
Client:
HP
Chief Creative Officer:
William Gelner
Creative Director:
Zac Ryder
Creative Director:
Adam Groves
Copywriter:
Will Gorman
Art Director:
Jay Morrison
Art Director:
Steve Couture
Head of Production:
Natasha Wellesley
Executive Producer:
Erin Goodsell
Production Coordinator:
Danny Nouri
Head of Account Management:
Chad Bettor
Associate Account Director:
Paul Kinsella
Account Coordinator:
Marie Simoni
Head of Planning:
Jason Knight
Planning Director:
Erica David
Account Planner:
Andrew Zakim
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Director of Photography:
Jo Willems
Producer:
Anita Wetterstedt
Editorial Company:
Cut + Run
Editor:
Steve Gandolfi
Managing Director:
Michelle Eskin
Executive Producer:
Carr Schilling
Head of Production:
Amburr Farls
Assistant Editor:
Sean Fazende
Recording Studio:
Eleven Sound
Mixer:
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
Suzanne Hollingshead
Colorist:
Adam Scott
Online/VFX:
The Mill
VFX Supervisor / Lead Flame Artist:
Andy Dill
Executive Producer:
Enca Kaul
Head of Production:
Ryan Green
Producer:
Kait Boehm
Music Composer:
Ty Unwin

See more credits

Tags
Category
Industry
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