Creativity

HP Spreads Awareness of Brazil's Missing Kids Via its Printing Network

Linkup With NGO Sends Posters Direct to Consumers' Printers

Published on May 06, 2015

Editor's Pick

In Brazil, HP has linked with Maes da Se, an NGO that helps find missing children, to use its printing network to help spread information about kids who have disappeared. Via agency FCB Brazil, the company is encouraging users to sign up to its printing network using its ePrint technology, so that Maes da Se can email posters direct to their printers. The network matches the area where the person went missing to the printer's location, and the user can then print the poster and put it up.

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About

Credits

Date
May 06, 2015
Agency:
FCB - Brazil
Client:
HP

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