HP: Summit on the Summit

A mountain of a web site.

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Goodby Silverstein & Partners and Number 9 have built a web site purported to be as tall as Mt.Kilimanjaro for a new celebrity and charity-infused HP campaign.

Celebrity mountain climbers including musical artist Kenna, Jessica Biel, Lupe Fiasco, and Alexandra Cousteau (Jacques' granddaughter) will scale Kilimanjaro accompanied by HP notebooks to blog and post photos, video clips and tweets. Content is altitude tagged, so its position on the site matches their position on the mountain.

The site, at 16,709,709 pixels, is meant to match the mountain's actual scale - 19,340 ft or 5,894 m.

The climb is in support of global clean water initiatives. The campaign also includes the tallest banner ever created, a TV spot and web films.

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About

Credits
Date
Nov 18, 2009
Agency:
Goodby Silverstein & Partners
Client:
HP
Creative Director:
Rich Silverstein
Creative Director:
Steve Simpson
Creative Director:
Will McGinness
Creative Director:
Jim Elliot
Senior Art Director:
Stuart Brown
Senior Copywriter:
Niklas Lilija
Executive Producer:
Daisy Downs
Planning Director:
Francois Grouiller
Production Company:
Number 9
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