Creativity

'Breaking Bad' Actor Jonathan Banks Is the 'Fixer' in Next Chapter of HP's Security Campaign

Latest Spots See Him Sorting Christian Slater's Cyber-Hacking With HP Technology

By Alexandra Jardine. Published on Sep 19, 2017

Editor's Pick

HP's security-focused campaign "The Wolf" continues with a new celebrity actor -- Jonathan Banks of "Breaking Bad," who's here as a fixer to clean up the destruction left by Christian Slater's evil cyber hacker.

The first two installments saw Slater's character hacking financial companies and a healthcare network and now we see Banks' character coming in to sort out the mess by installing the latest HP hardware, with the functionality to stop cyber attacks.

While not as compelling as the first two episodes, the latest films, by Giant Spoon and directed by Park Pictures' Jake Schreier, do resolve the story, and Banks has suitable gravitas as "The Fixer." According to a statement by the agency: "The Wolf increased awareness of the dangers of unsecure printers and PCs, but we never wanted to leave our audience in fear. The plan was to first reveal the problem and then introduce the solution."

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About

Credits

Date
Sep 19, 2017
Agency:
Giant Spoon
Client:
HP
Global CMO:
Antonio Lucio
Global Head of Marketing, Imaging & Printing:
Vikrant Batra
Co-Founder:
Jon Haber
SVP, Content & Creative Operations:
Pierre Parisot
Creative Director:
Zac Ryder
Copywriter:
Zac Ryder
Creative Director:
Adam Groves
Art Director:
Adam Groves
Producer:
Esther Perls
Director Strategy:
Adam Wiese
Strategist:
Mariel Strauch
Junior Strategist:
Madeleine Reeves
Senior Account Manager:
Jamie Yang
Business Affairs:
Catherine Huang
Production Company:
Park Pictures
Director:
Jake Schreier
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Scott Howard
Producer:
Cody Ryder
Director of Photography:
Chris Soos
Editorial:
Exile
Editor:
Connor O'Neil
Editor:
Rex Lowry
Assistant Editor:
Rex Lowry
Producer:
Michael Miller
Finishing/VFX:
A52
Lead Flame:
Dan Ellis
Producer:
Heather Johann
Music/Sound Design:
Q Department
Sound Mixing:
Eleven Sound LA
Mixer:
Jeff Payne
Mixer:
Jordan Metlzer
Assistant Mixer:
Jordan Metlzer

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