HP: The Society for Parental Mind Control

With the teen market in mind, HP is moving beyond its “Hands” campaign with something a bit sinister—or stirring—depending on the clientele. Thanks to the help of Firstborn, HP and agency McCann Worldg

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With the teen market in mind, HP is moving beyond its œHands” campaign with something a bit sinister"or stirring"depending on the clientele. Thanks to the help of Firstborn, HP and agency McCann Worldgroup launched a Flash 9-intensive website that features a hallucinatory vortex that introduces several HP products ranging from desktop to laptop.

Along with TV, print and viral efforts, Firstborn integrated HP-styled fonts from the familiar TV spots along with a roving kaleidoscope to present a site that soothes parents™ woes as well of those of kids getting back to school. Guided by the mantra that you œdeserve the best of everything” along with œwicked-sick computers that kick a whole lotta butt-serious butt,” visitors can actually send "mind control" messages to their parents with specific products in the HP line, and of course, reap the benefits of a nice digital purchase.


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Jul 31, 2007
McCann Worldgroup/San Francisco
Executive Creative Director:
Rob Bagot
Executive Creative Director:
John McNeil
Group Creative Director:
Brad Cohn
Senior Copywriter:
Rod Middleton
ACD/Art Director:
Jon Whitman
Agency Producer (film/broadcast):
Therese Vreeland
Agency Producer (interactive/web):
Gabriela Tovar
Web Developer:
Sam Mansour
Web Developer:
Jose Rivera
Production Company:
The Malloys
Executive Producer:
Rebecca Skinner
Head Of Production:
Michael McQuhae
William Green
Editorial Company:
Barbary Post
Bob Spector
Executive Producer (Editorial):
Kristen Jenkins
Audio Record/Mix:
M Squared
Mark Pitchford
Sound Design:
Dustpan/Zack Smith
CGI/Final Edit:
Executive Producer (CGI):
Dana Townsend
Nathan Robinson
3D Artist:
Andrew Sinagra
Producer (CGI):
Zara Finlay
Interactive/Web Company:
Senior Producer:
Craig Elimeliah
Senior Developer:
Peter Ahlberg
Creative Director (Firstborn):
Joon Park
Post Production Executive Producer:
Kristen Jenkins

See more credits

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