Creativity

A Mother Rediscovers Her Lost Creativity in Poignant Spot for HP's Sprout

Lance Acord Directs Film Set to Supertramp's 'Logical Song'

By Alexandra Jardine. Published on Jul 21, 2015

Editor's Pick

This spot for HP, promoting its new Sprout computing platform, is a poignant story of creativity lost and found. Set to a cover of Supertramp's "Logical Song" sung by a children's choir, the film is one that will strike a familiar chord with anyone vaguely artistic who's ended up in a non-creative job.

Created by 180 L.A and directed by Lance Acord of Park Pictures, it depicts a woman's journey from artistic child and teen to an adult who gradually finds her creative spark stifled by college lectures, a corporate office job and what looks like some seriously boring meetings.

It's only when she becomes a mother that she gets back in touch with her creative side with the help, of course, of HP technology. Whereas as a child she loved looking at shells, now she and her daughter can look at them in 3D using Sprout.

Sprout, which HP unveiled in 2014, includes facilities such as 3D scanning and an HD touchscreen and is aimed particularly at creators. The ad was done in collaboration with Intel.

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About

Credits

Date
Jul 21, 2015
Agency:
180 Los Angeles
Chief Marketing Officer:
Antonio Lucio
Client:
HP/Intel
VP, PPS WW Marketing, Consumer PC:
Vikrant Batra
WW Communications Director:
Matt Cowling
WW Marketing/Creative Sprout:
John Randazzo
Product Marketing Manager, Immersive Computing:
Stephen Miller
Chief Marketing Officer:
Steve Fund
VP, Global Creative Director:
Teresa Herd
Marketing Director:
Cassio Tiete
Senior Marketing Manager:
Elizabeth Lin
Chief Creative Officer:
William Gelner
Creative Director/Copywriter:
Zac Ryder
Creative Director/Art Director:
Adam Groves
Head of Production:
Natasha Wellesley
Executive Producer:
Erin Goodsell
President/Global CEO:
Mike Allen
Chief Strategy Officer:
Mike Harris
Head of Strategy:
Jason Knight
Production Company:
Park Pictures
Director/DP:
Lance Acord
Head of Production:
Anne Bobroff
EP/Producer:
Caroline Kousidonis
Production Designer:
Jason Hamilton
Casting Company/Director:
Dan Bell
Editorial Company:
EXILE
Editor:
Kirk Baxter
Executive Producer:
Carol Lynn Weaver
Producer:
Lauren Pullano
Producer:
Tobie Louie
Completion/Special Effects:
The Mill LA
Senior Executive Producer:
Sue Troyan
Producer:
Kiana Bicoy
Colorist:
Adam Scott
2D Lead Artist:
Steve Cokonis
Recording Studio:
Eleven Sound
Mixer:
Jeff Payne
Asst Mixer:
AJ Murillo
Executive Producer:
Suzanne Hollingshead
Producer:
Dawn Redmann
Music Company:
Agoraphone
Producer:
Dawn Sutter Madell
Song:
"The Logical Song"
Writer:
Roger Hodgson
Writer:
Richard Davies
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Mary Ann Marino
Producer:
Caroline Kousidonis

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