Creativity

Those H&R Tax Folks Really Know How to Spot Them

Australian Ad Uncovers Some Strange Specimens

Published on Jul 18, 2014

Editor's Pick

Now here's an interesting tax preparation ad. H&R Block Australia takes a creative approach to promoting the talent of its accounting specialists with this new camouflage-themed commercial created out of Aussie agency Joy and directed by Revolver's Matt Devine of The Glue Society. A businessman stands on a desolated city street, his mere presence summoning some interesting creatures to emerge miraculously from the urban landscape -- suggesting how astute H&R staffers are in pinpointing hard-to-spot details.

The ad is the latest to co-opt the techniques of camouflage artist Liu Bolin, known for cloaking the human figure in the most unexpected places.

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About

Credits

Date
Jul 22, 2014
Agency:
Joy
Client:
H&R Block
Executive Creative Director:
Christy Peacock
Copywriter:
Lauren Ami MacDonald
Art Director:
Vanessa Robinson
Designer:
Roberta Cicerone
Producer:
Sarah Cowen
Producer:
Jeff Edwards
General Manager:
Simon Ludowyke
Director/Head of Strategy:
Andrew Wynne
Production Company:
Revolver
Director:
The Glue Society (Matt Devine)
Executive Producer/Managing Director:
Michael Ritchie
Producer:
Serena Paull
DOP:
Rattakarn Srithavatchai "Garn"
Production Designer:
Jirayuth Prachumrat "Pong"
Editor:
Dan Lee
Editorial House:
The Editors
Post Production:
Heckler

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