Creativity

Jon Hamm Likens Taxes to Donuts in Campaign for H&R Block

Actor Appears in Different Movie-Themed Scenarios

By Alexandra Jardine. Published on Jan 25, 2017

Editor's Pick

If Jon Hamm can't persuade you to get your taxes done, perhaps no one can.

That seems to be the premise behind a new campaign for H&R Block in which the "Mad Men" actor lays on his Don Draper charm to urge people to do get taxes "won," not just done, in a number of different scenarios, against the backdrop of Hollywood movie sets. These include: pointing out that a tax rebate is like a donut with sprinkles (seen here), advising a zombie extra in a cafeteria, taking a break from filming an action flick, announcing tax advice while playing a Roman emperor or horse-riding cop, narrating a big office blow-up, stepping away from spy-like antics and demanding that everything he wants he gets now (including tax refunds) through various wardrobe changes.

Simon McQuoid at Imperial Woodpecker directed the spots via Fallon, Minneapolis.

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About

Credits

Date
Jan 25, 2017
Agency:
Fallon Worldwide
Client:
H&R Block

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