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HSBC: Brand Values

It's about more than the bottom line.

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Yes, but will the bank give him a break if he defaults on his boat loan because he had to let those fish go?
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About

Credits
Date
Aug 27, 2009
Agency:
JWT London
Client:
HSBC
Executive Creative Director:
Russell Ramsey
Creative Director:
Axel Chaldecott
Art Director:
Mark Norcutt
Copywriter:
Laurence Quinn
Agency Producer:
Doug Wade
Production Company:
Academy Films
Director:
Frederic Planchon
Editorial Company:
The Assembly Rooms
Editor:
Sam Rice Edwards
Sound Design:
750 MPH
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