Creativity

Giant Bananas And Lobster Battle Rugby Players In HSBC Sevens Campaign

Sponsor Challenges Spectators To 'Bring Your Game'

Published on Mar 11, 2014

Editor's Pick

Saatchi & Saatchi London attempts to capture the carnival atmosphere of Hong Kong's Rugby Sevens tournament in this global spot promoting HSBC's sponsorship of the iconic sporting event. With a nod to the Sevens' tradition of wacky spectator dress-up, it features well-known players including Carlin Isles and Dan Norton battling against fans dressed variously as bananas, a washing machine, some sushi, a rocket and a lobster, as it challenges spectators to "bring your game." The film (Saatchi's first for the event since the sponsorship account moved from JWT) was directed by Bob Harlow of Somesuch & Co. A related social media campaign will ask people to tweet pictures of their own fancy dress preparations with the hashtag #bringyourgame.

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About

Credits

Date
Mar 11, 2014
Agency:
Saatchi & Saatchi London
Client:
HSBC

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