Giant Bananas And Lobster Battle Rugby Players In HSBC Sevens Campaign

Sponsor Challenges Spectators To 'Bring Your Game'

Published on Mar 11, 2014

Editor's Pick

Saatchi & Saatchi London attempts to capture the carnival atmosphere of Hong Kong's Rugby Sevens tournament in this global spot promoting HSBC's sponsorship of the iconic sporting event. With a nod to the Sevens' tradition of wacky spectator dress-up, it features well-known players including Carlin Isles and Dan Norton battling against fans dressed variously as bananas, a washing machine, some sushi, a rocket and a lobster, as it challenges spectators to "bring your game." The film (Saatchi's first for the event since the sponsorship account moved from JWT) was directed by Bob Harlow of Somesuch & Co. A related social media campaign will ask people to tweet pictures of their own fancy dress preparations with the hashtag #bringyourgame.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 11, 2014
Saatchi & Saatchi London

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.