Creativity

HSBC Creates a Minting Carnival for HK Rugby Fans

JWT London spot promotes commemorative Rugby 7s medallion.

Published on Mar 21, 2013

Editor's Pick

Rugby players, together with a colorful cast that includes showgirls and sailors help out at an underground mint in HSBC's spot for its sponsorship of Hong Kong's Rugby 7s, which kicks off this weekend.

The ad, by JWT London and directed by Ash Bolland, is running in the stadium and online. It promotes a commemorative medallion created by HSBC for the fans at 7s as well as capturing the carnival atmosphere of the event. HSBC has minted 10,000 of them and they are exclusively available to fans in the HSBC 7s Village.

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About

Credits

Date
Mar 21, 2013
Agency:
JWT London
Client:
HSBC
Global Creative Director:
Axel Chaldecott
Art Director:
Simon Sworn
Copywriter:
Matt Chandler
TV Producer:
Romila Sanassy
Assistant TV Producer:
Helen Ball
Agency Planner:
Orlando Hooper-Greenhill
Global Director:
Tanya Hamilton-Smith
Account Manager:
Rollo Gwyn-Jones
Media Agency:
Mindshare
Media Agency Planner:
Sam Selleck
Director:
Ash Bolland
Production Company:
Curious Films
Sound:
Dan Weinberg
Editor:
James Rosen
Global Head of Advertising (HSBC):
Andrea Newman
Post Production:
Glassworks

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