Creativity

HSBC: Serious Play

Rugby, Hong Kong style.

Published on Mar 19, 2012

Editor's Pick

JWT London captures the spirit of the Hong Kong Rugby Sevens in this fun spot for HSBC, (a co-sponsor with Cathay Pacific of the tournament, which kicks off on March 23). Inspired by the tradition of spectators wearing fancy dress to the event, it depicts centurions, cowboys, elves and more playing rugby in the streets of Hong Kong (some of them are professional Sevens players as well as stuntmen). The film will be broadcast within the Hong Kong Stadium during the tournament, as well as on HSBC's YouTubechannel.

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About

Credits

Date
Mar 19, 2012
Agency:
JWT London
Client:
HSBC
Global Creative Director:
Axel Chaldecott
Global Creative Director:
Daniel Hennessy
AD:
Miles Bingham
AD:
Kevin Masters
CW:
Kevin Masters
CW:
Miles Bingham
Agency Producer:
Romila Sanassy
Agency Planner:
Orlando Hooper-Greenhill
Media Agency:
Mindshare
Director:
Paul Middleditch
Production Company:
Annex/Plaza Films
Editor:
Andy Packer
Editor:
Peter Whitmore
Sound:
Sam Ashwell @ 750MPH
Music Artist:
The Black Keys

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