A Dad Devotes Himself to His Swimmer Daughter in This Touching HSBC Ad

Ad by JWT Promotes Bank's One Day Mortgage Approval Service

Published on

Editor's Pick

A new spot from HSBC promoting the bank's One Day Mortgage Approval service centers around a devoted father and his keen swimmer daughter.

Dad wakes up at 5AM every morning to take his daughter to her swim practice, driving her there and waiting by the pool. As she races up and down, he's scrolling through property websites on his tablet -- we might think he's bored, but it turns out there's another motive. One day while driving there he sees a house for sale, and next thing, he's bought it. You might think it's just so as to be nearer to swim training and not have to get up at 5 -- but the final twist reveals why.

The spot, by JWT London, was directed by Louis Sutherland at The Sweet Shop. The film is supported on social with interactive content on Facebook Canvas, connecting to a range of mortgage tools and services. Print ads, targeting first-time buyers, home-movers, and re-mortgagers, also dramatize different stories showing how the dreams we all have for our homes could be just one day away.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 27, 2017
Agency:
JWT London
Client:
HSBC
Executive Creative Director:
Lucas Peon
Creative Director:
Chas Bayfield
Creative:
Naz Nazli
Creative:
Mike Watson
Creative:
Kell-Lunam Cowell
Creative:
Jo Taylor
TV Producer:
Charlotte Jude
Creative Producer:
Anna Henderson
Creative Producer:
Julian Poole
Creative Producer:
Persephone Rose
Director:
Louis Sutherland
Production Company:
The Sweet Shop
DOP:
Marty Williams
Producer:
Justin Edmund-White
Editor:
Billy Mead at Tenthree
Assistant Editor:
Amanda Jenkins
Post Production:
MPC
Post Producer:
Tom Cole
Videographer:
Roice Nel
Colorist:
Matthieu Toullet
VFX Supervisor:
Paul Wilmot
Music Supervision:
Native Music
Music Negotiation:
Sound Lounge
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age