HSBC: What's Your Point of View?

Part of a multimedia global brand campaign, this print and outdoor "embraces the diversity of people's perspectives on a variety of topics," according to London-based HSBC. It's an evolution of HSBC's three-year-old "Local Knowledge&qu

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Part of a multimedia global brand campaign, this print and outdoor "embraces the diversity of people's perspectives on a variety of topics," according to London-based HSBC. It's an evolution of HSBC's three-year-old "Local Knowledge" campaign, which positioned the company as "The world's local bank." According to Peter Stringham, HSBC's group general manager-marketing, "The new campaign highlights that we are a bank that values people around the world for their different points of view
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About

Credits
Date
Jan 09, 2006
Client:
HSBC
Worldwide Creative Director:
Axel Chaldecott
Executive Creative Director:
Walt Connelly
Creative Director:
Toby Barlow
Art Director:
Damian Totman
Copywriter:
Peter Seterdahl
Art Buyer:
Emma Modler
Art Buyer:
Josette Lata
Photographer:
Henrik Knudsen
Photographer:
Conor Mastersonm
Photographer:
Amelia Troubridge
Agency:
JWT New York
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