Creativity

HSBC: Wimbledon Grass Art

JWT, London enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harv

Published on Jul 03, 2008

Editor's Pick

JWT, London enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harvey, who are known for similar work worldwide, record photographic images by projecting black and white negatives onto grass as it grows in a dark room for 12 hours per day for more than a week. The grass grows in accordance to the modified light exposure, thus the photo “develops” on a living canvas.

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About

Credits

Date
Jul 03, 2008
Client:
HSBC
Agency:
JWT London
Executive Creative Director:
Russell Ramsey
Creative Director:
Axel Chaldecott
Art Director:
Mark Norcutt
Art Director:
Darren Keff
Copywriter:
Laurence Quinn
Copywriter:
Phillip Meyler

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