Creativity

Robert Downey Jr. Wrote and Narrated This Emotive HTC Spot

Long-Term Brand Ambassador Was Responsible for the Script

Published on Mar 09, 2015

Editor's Pick

HTC, the Taiwanese smartphone maker, takes some cues from its California rival Apple with this emotive TV spot, both written and narrated by its long-time brand ambassador Robert Downey Jr. As we listen to the actor's voiceover about how life "just unfolds," and "we're all one" (the spot promotes its OneM9 model), we see scenes of people getting joy out of their smartphones around the world, from parents sharing photos of their newborn baby in America to African children taking selfies as they play soccer, to an Indian wedding.

Read more on the campaign, created in-house, over at AdAge.com.

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About

Credits

Date
Mar 09, 2015
Client:
HTC

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