Creativity

Gary Oldman and HTC Dare You to 'Ask the Internet'

Deutsch Taps Star for Rare Ad Appearance

Published on Mar 25, 2014

Editor's Pick

Deutsch, Los Angeles, premieres its first piece of marketing for HTC after the shop rejoined the company as agency of record. The two pieces of creative, directed by Johnny Green out of Reset Content, star Gary Oldman in what the agency calls his first U.S. ad campaign. In them, he asks potential customers to "ask the Internet" when it comes to deciding what phone they want to buy.

The idea was born out of the insight that HTC customers are generally some of the most satisfied ones on the market. In "Wait," Mr. Oldman, sitting in a darkened, official-looking room, tells you he will sit back and wait while you go and look at reviews, then proceeds to do just that, for a long, long while. And in "Blah, blah, blah," he tells you that since it doesn't really matter what he tells you about the phone (you're going to decide on your own anyway) he'll just keep muttering gibberish.

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About

Credits

Date
Mar 25, 2014
Agency:
Deutsch - L.A.
CCO:
Pete Favat
Client:
HTC
Group Creative Director:
Gavin Lester
Art Director:
Nick Spahr
Copywriter:
Alex Flint
Director of Integrated Production:
Vic Palumbo
Executive Producer:
Rachel Seitel
Production Resource Manager:
Evan Aronson
Music Director:
Dave Rocco
Director:
Johnny Green
Production Company:
Reset Content
Director of Photography:
Mathew Libatique
EP/Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Head of Production:
Jen Beitler
Producer:
Heather Heller
Editor:
Jeff Buchanan
Editor (15's):
Adam Rudd
Executive Producer:
Saima Awan
Assistant Editor:
Hilary Ruggiano
Producer:
Suzy Ramirez
Colorist Assistant:
Mark Gethin
VFX Lead Designer:
Mark Holden
Compositor/Grader:
Ben Davidson
Compositor:
Jason Heinze
Compositor:
Arthur Argote
Compositor:
Adrian Leva
Executive Producer:
Elexis Stearn
Producer:
Abisayo Adejare
Producer:
Brian Friel
Music/Composer:
Human, Los Angeles
Sound Designer:
Henryboy
Audio Post Company:
Lime Studios, Santa Monica, CA
Mixer:
Loren Silber
Executive Producer:
Jessica Locke
Shoot Location:
Los Feliz, CA
End Tag Treatment:
Laundry, Los Angeles
Sound Engineer:
Laundry, Los Angeles

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