Creativity

Hubwin-Mamans: Missing

This one's for the moms.

Published on Sep 14, 2012

Editor's Pick

"Missing," scream the posters, featuring a little girl closely hugging a teddy bear, in this beautiful spot by La Chose Paris for Hubwin-Mamans, a French social network and community resource for mothers.

Directed by Luis Gerard, the film features mothers, desperately hunting for the one who has gone missing. They put up posters all over the city, hand out fliers in shopping malls, and search high and low with flashlights. The struggle they face is a familiar one, felt by anybody who has ever been a mom, or had a kid to take care of at any time.

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About

Credits

Date
Sep 14, 2012
Agency:
La Chose Paris
Client:
Hubwin-Mamans
Creative Director:
Pascal Gregoire
Copywriter:
Victor Sidoroff
Art Director:
Guillaume Ganty
TV Producer:
Nicolas Buisset
Production Company:
Magali Films
Director:
Luis Gerard
Realisateur:
Luis Gerard
Director of Photography:
Jaime Costas
Composer:
Michel Korb

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