Hudson Urban Bicycles: Lifecycle

A disappearing bike.

Published on Jan 19, 2012

Editor's Pick

Branding agency Red Peak did this nifty little stunt for its client, Hudson Urban Bicycles. It parked a full-fledged bike somewhere in NYC in January last year, then photographed it every day for the rest of the year. As expected, it started to disappear, bit by bit. The photos are now a calendar -- and part of this video -- that might promote the bike shop. Or not. Either way, it's nice work, and might be a good PSA for New Yorkers to never, ever leave your bicycle unattended in this city.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 19, 2012
Red Peak
Hudson Urban Bicycles

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.