Hudson Urban Bicycles: Lifecycle

A disappearing bike.

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Editor's Pick

Branding agency Red Peak did this nifty little stunt for its client, Hudson Urban Bicycles. It parked a full-fledged bike somewhere in NYC in January last year, then photographed it every day for the rest of the year. As expected, it started to disappear, bit by bit. The photos are now a calendar -- and part of this video -- that might promote the bike shop. Or not. Either way, it's nice work, and might be a good PSA for New Yorkers to never, ever leave your bicycle unattended in this city.

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Jan 19, 2012
Red Peak
Hudson Urban Bicycles
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