Creativity

Babies' Sloppy First Thanksgivings Makes for a Very Cute Huggies Spot

Ogilvy & Mather Creates a Sweet Mess

By Ann-Christine Diaz. Published on Nov 25, 2015

Editor's Pick

The extreme mess that babies make enjoying their first Thanksgiving meals provides ultimate fodder for Huggies. The brand uses the milestone moment as a backdrop to promote its wipes, displaying scene upon progressively sloppy scene, set to Edvard Grieg's classic tune, "In the Hall of the Mountain King."

The ad also promotes the hashtag #babiesfirstfeast, and Huggies is encouraging families to share their own messy moments tomorrow on social media.

The spot, airing on Huggies' YouTube page, was created out of Ogilvy & Mather.

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About

Credits

Date
Nov 25, 2015
Agency:
Ogilvy & Mather Chicago
CCO:
Joe Sciarrotta
Client:
Huggies
GCD:
Dave Metcalf
GCD:
Chris Turner
ACD/Art Director:
Pat Seidel
ACD/Writer:
Chris Rose
AE:
Lauren Timm
AAE:
Megan Alston
Editor:
Michael Lippert
Post:
Cutters

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