Babies' Sloppy First Thanksgivings Makes for a Very Cute Huggies Spot

Ogilvy & Mather Creates a Sweet Mess

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Editor's Pick

The extreme mess that babies make enjoying their first Thanksgiving meals provides ultimate fodder for Huggies. The brand uses the milestone moment as a backdrop to promote its wipes, displaying scene upon progressively sloppy scene, set to Edvard Grieg's classic tune, "In the Hall of the Mountain King."

The ad also promotes the hashtag #babiesfirstfeast, and Huggies is encouraging families to share their own messy moments tomorrow on social media.

The spot, airing on Huggies' YouTube page, was created out of Ogilvy & Mather.

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About

Credits
Date
Nov 25, 2015
Agency:
Ogilvy & Mather Chicago
CCO:
Joe Sciarrotta
Client:
Huggies
GCD:
Dave Metcalf
GCD:
Chris Turner
ACD/Art Director:
Pat Seidel
ACD/Writer:
Chris Rose
AE:
Lauren Timm
AAE:
Megan Alston
Editor:
Michael Lippert
Post:
Cutters
Category
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