Creativity

Huggies Helps Couples Make Babies This Valentine's Day With Pandora Tie-Up

Love Songs to Stream, Commercial-Free

Published on Feb 12, 2015

Editor's Pick

Huggies has a vested interested in making sure couples do their love duty on Valentine's Day. To help stave off the nation's declining birthrate (and ensure future customers), the diaper brand has teamed with Pandora to create the Huggies Baby Making Station, which starting tomorrow through March 14, will play commercial-free a collection of top love songs, old and new, from R&B and pop artists. Read more about the campaign, created out of Ogilvy & Mather, on Adage.com.

Advertisers in other countries have also done their part to boost flagging birthrates. Mentos, for example, encouraged Singapore nationals to be "responsible citizens" and get it on during National Day.

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About

Credits

Date
Feb 14, 2015
Agency:
Ogilvy & Mather Chicago
CCO:
Joe Sciarrotta
Client:
Huggies
GCD:
Dave Metcalf
GCD:
Chris Turner
CD:
Bowen Mendelson
ACD:
Isaac Pagan
CW:
Michael Franklin
Producer:
Gayle McCormick
Social Content Supervisor:
Kendra Simpson
Global Account Director:
Angela Johnson
Account Supervisor:
Dana Fulena
AE:
Jane Johnsen
Media:
Mindshare
PR:
Edelman

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