Huggies: Hula Baby app

Babies go Hawaiian.

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Remember that craze for dancing babies a few years ago? Now Huggies is letting you create your very own. What's more, it dances the hula. To promote its new line of Hawaiian-themed diapers, the brand has launched a Facebook app called Hula Baby. Users upload photos of their baby, choose a diaper and create a shareable video. OgilvyOne Chicago and digital agency Luxurious Animals developed the campaign.

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About

Credits
Date
May 22, 2012
Agency:
OgilvyOne
CD:
Michael Blocher
Client:
Huggies
CW:
Liz Taylor
User Experience Architect:
Joseph Dombroski
Associate Director/Project Management:
Joseph Prangl
Associate Producer:
Lindsay Woods
Associate Producer:
Dan Delaney
Digital Agency:
Luxurious Animals
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