Creativity

Huggies: Jeans

My diaper is full - of chic.

Published on May 25, 2010

Editor's Pick

JWT takes on ad taboos, one bodily excretion at a time.

A new Huggies campaign touts a denim-look diaper design available for a limited time this summer. The online version of the spot has a fashion-conscious toddler strolling pants-full in his jean diaper, with a voice over declaring, "I poo - in blue."

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About

Credits

Date
May 25, 2010
Agency:
JWT New York
Chief Creative Officer:
Ty Montague
Client:
Huggies
Chief Creative Officer:
Harvey Marco
Executive Creative Director:
Walt Connelly
Creative Director:
Richie Glickman
Art Director:
Grant Mason
Copywriter:
Richie Glickman
Copywriter:
Kevin Mulroy
Planning Director:
Lauren Turner
Planner:
Libby Schaub
Director of Integrated Production:
Clair Grupp
JWT Director of Production:
Matthew Anderson
Producer:
Kristen Barnard
Director of Operations:
Jean Dabrowski
Project Manager:
Lani De Rose
Director:
Bryan Buckley
Producer:
Mino Jarjoura
Executive Producer:
Kevin Byrne
Managing Partner:
Kevin Byrne
Executive Producer:
Cindy Becker
Editorial Company:
No6
Editor:
Jason Macdonald
Executive Producer:
Toni Lipari
Assistant Editor:
Mike Grosshandler
Colorist:
Lez Rudge
Conform:
No6
Music:
Pulse Music
Composer:
Jay Lifton

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