Huggies Tugs at Moms' Heartstrings With Ad Featuring Letters to Unborn Babies

Spot Features Five Real-Life Moms and One Dad

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Editor's Pick

For Mother's Day, Huggies has come up with an ad that aims straight for mothers' heartstrings -- by getting five real-life pregnant moms (and one dad) to write letters to their unborn babies and read them out. This spot, by Ogilvy & Mather Chicago, is so deliberately emotive it's almost too much -- but if you're a parent, you're likely to be welling up.

The ad debuts today on U.S. national TV, and is part of a new campaign targeting expecting parents under the theme: "How will you greet your baby?"

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About

Credits
Date
May 05, 2016
Agency:
Ogilvy & Mather Chicago
Chief Creative Officer:
Joe Sciarrotta
Client:
Huggies
Group Creative Director:
Dave Metcalf
Group Creative Director:
Chris Turner
Creative Director:
Isaac Pagan
Assistant Creative Director:
Michael Franklin
Producer:
Adele Testore
Account Director:
Todd Sullivan
Account Supervisor:
Nicole Serr
Account Manager:
Lauren Timm
Director:
John X. Carey
Production Company:
Tool
Editor:
Optimus
Post:
Optimus
Music:
Keith Kenniff
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