Creativity

Huggies Tugs at Moms' Heartstrings With Ad Featuring Letters to Unborn Babies

Spot Features Five Real-Life Moms and One Dad

By Alexandra Jardine. Published on May 05, 2016

Editor's Pick

For Mother's Day, Huggies has come up with an ad that aims straight for mothers' heartstrings -- by getting five real-life pregnant moms (and one dad) to write letters to their unborn babies and read them out. This spot, by Ogilvy & Mather Chicago, is so deliberately emotive it's almost too much -- but if you're a parent, you're likely to be welling up.

The ad debuts today on U.S. national TV, and is part of a new campaign targeting expecting parents under the theme: "How will you greet your baby?"

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About

Credits

Date
May 05, 2016
Agency:
Ogilvy & Mather Chicago
Chief Creative Officer:
Joe Sciarrotta
Client:
Huggies
Group Creative Director:
Dave Metcalf
Group Creative Director:
Chris Turner
Creative Director:
Isaac Pagan
Assistant Creative Director:
Michael Franklin
Producer:
Adele Testore
Account Director:
Todd Sullivan
Account Supervisor:
Nicole Serr
Account Manager:
Lauren Timm
Director:
John X. Carey
Production Company:
Tool
Editor:
Optimus
Post:
Optimus
Music:
Keith Kenniff

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