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Huggies: My First Friend

Friends from the crib.

Editor's Pick

Unlike most people, who were alone and friendless (parents don't count!) for the first few months after they were born, two little babies in Argentina had no such problems, all thanks to Huggies. For Friendship Day -- a holiday that is incredibly important in many South American countries -- Agency Ogilvy & Mather Argentina placed two newborn infants in the same crib so they could make friends.

We're not sure about the health risks, but the agency tells us that the idea was supported by the babies' parents, doctors and nurses.

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About

Credits
Date
Aug 22, 2012
Agency:
Ogilvy & Mather Buenos Aires
Client:
Huggies
ECD:
Javier Mentasti
ECD:
Maximiliano Maddalena
Head of Art:
Diego Grandi
CD:
Juan Marcos Besagni
CD:
Juan Pablo Raimondi
AD:
Tiago Salgueiro
CW:
Felipe Autran
Head of Production:
Valeria Pinto
Agency Producer:
Federico Faralla
Agency Producer:
Gaston Sueiro
Production House:
Ringo
Director:
Ariel Evasio
EP:
Jorge Larrain
Production Coordinator:
Liz Campi
Production:
Azul Crespo
Post Production Director:
Luis Staffolani
Photography Director:
Manuel Bullrich
Edition:
Mario Nhamod
Post Production:
Barraca Post
Music Company:
C.C.C.I. Producciones
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