Creativity

Hula Hoops on Hands Foil a Heist in Snack Brand's Biggest Ever TV Push

Humorous First Work by BMB Also Includes Pre-Roll Content

By Alexandra Jardine. Published on Feb 17, 2017

Editor's Pick

Hula Hoops, the U.K. ring-shaped snack brand made by KP Snacks, has launched a campaign around the thing that every British person knows best about it -- whether a kid or adult, it's fun to put it on your fingers.

The new campaign, by BMB, is the brand's biggest ever with a 4.5 million ($6m) media spend and launches with a spot directed by Outsider's Jim Gilchrist that features a comedic confrontation between a cashier and a bank robber. The robber bursts in and tries his luck only to be met by a cashier with Hula Hoops on her fingers who delivers the line, "Sorry, love. I've got my hands full." The ad ends with the line "When it comes to the crunch…it has to be Hula Hoops."

The 30-second spot will be followed by a series of extra scenes, which reveal to viewers what happens after the robber is outwitted by the cashier. BMB also created pre-roll content where the cashier is unable to "skip" because she has her hands full with Hula Hoops.

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Credits

Date
Feb 17, 2017
Agency:
BMB
Chief Creative Officer:
Jules Chalkley
Client:
Hula Hoops
Creative Director:
Jay Pond-Jones
Creative:
Pete Ioulianou
Creative:
Ollie Agius
Agency Producer:
Catharine Griffiths
Director:
Jim Gilchrist
Production Company:
Outsider
Producer:
Tex Travi
Editor:
Ben Campbell
Edit Company:
Cut & Run
Sound Design:
Parv Thind @ Wave
Director of Photography:
Tim Maurice Jones
Visual Effects:
MPC
Visual Effects Supervisor:
Iain Murray
Visual Effects Producer:
Louise Unwin
Color Grade:
Jean-Clement Soret

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