Creativity

Multiple Anna Kendricks Appear in Hulu's Brand Campaign

'Pitch Perfect' Actor Is the Star of Its Latest National Push

By Alexandra Jardine. Published on Sep 13, 2017

Editor's Pick

"Pitch Perfect" actor Anna Kendrick is the face of Hulu in a new campaign for the entertainment brand, in which she claims that it "really gets me."

Four national spots, by 215 McCann, show Kendrick singing the praises of Hulu alonsgide a backdrop lit and stylized to look like the new Hulu user interface. Robert Stromberg ("Maleficent") directed each of the ads, starting with a launch spot breaking this week. In one, seen here, Kendrick explains how Hulu gets to know her a little better every time she watches, and we see her in multiple guises: watching "The Mindy Project" as she eats breakfast, gardening shows as she tends her plants and Hollywood movies as she puts on her makeup. It finishes with multiple Kendricks sitting on the sofa, with one asking another "Do you have to sing everything?"

The talented Kendrick does a good job of livening up what could have been a pretty pedestrian script with her kooky personality, and the different spots promote the various aspects of Hulu's service, like sports, wide choice of content and personalization.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 13, 2017
Agency:
215 McCann
Client:
Hulu
Director:
Robert Stromberg
Production Company:
RSA
VFX:
MPC

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.