During the Super Bowl, we'll see a taste of "Mad Men" star Elisabeth Moss in her new role-- as that of Offred in Hulu's adaptation of Margaret Atwood's dystopian novel "The Handmaid's Tale.
The commercial represents a new turn for the streaming service, as it marks the first time it will air an ad for an original series. Previously, Hulu had delivered celebrity-studded spectaculars focusing on product offerings. Last year's ad starred Will Arnett pimping taking viewers into the bizarre underground Huluboratory, while another from 2009 featuring Alec Baldwin as a brain-eating alien.
Read more about the ad and Hulu's new approach on Adage.com.