Lionsgate Re-Launches Capitol Couture for 'The Hunger Games: Catching Fire'

Site’s first issue features Victory Tour looks and a tribute to Effie Trinket

Published on

Editor's Pick

The Hunger Games: Catching Fire releases November, so like last year, Lionsgate has begun its marketing for the movie a full six months early. The studio has relaunched Capitol Couture, the site it first debuted before the first movie released last year. However, this time, it gets a major upgrade. Still focusing on the fashions of the capitol’s citizens, the site – which has a cleaner, more classy look --  shows off the looks the victors can wear on their tour of the districts after the games, and also features a “Day in the Life” tribute to the Capitol’s best/worst fashionista, Effie Trinket.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 31, 2013
Client:
Hunger Games
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age