Hungry Castle: Make Lionel Bigger

Because Richie deserves a bigger head.

Published on

Editor's Pick

In honor of the 30th anniversary of Lionel Richie's solo career, Barcelona-based collective Hungry Castle has launched a Richie-inspired art project: Make Lionel Bigger.

Hungry Castle aims to raise $30,000 on Kickstarter to fund a giant sculpture of Richie's head to be placed in his hometown of Tuskegee, Alabama. (The sculpture idea was inspired by the video of Hello, in which a blind student makes a sculpture of Richie's head). First of all, creatives Dave Glass and Killian Cooper have created a smaller version of the laser-cut sculpture, designed to hold a seven inch vinyl record, but want to make it into a public art installation that will eventually hold a giant spinning record. The idea is that people will be able to enter the sculpture, pick up a phone and hear Richie croon "Hello".

Those who help fund the project get their own original piece of Lionel art; a $10 donation gets you a postcard, $35 a piece of wall art, $100 a mini sculpture and $1000 your name on the giant sculpture. And it seems Mr Richie himself has even committed to the cause, donating $100 to the project.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 17, 2012
Agency:
Hungry Castle
Client:
Hungry Castle
Creative:
Dave Glass
Creative:
Killian Cooper
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age