As London eagerly awaits a giant blimp in the shape of Donald Trump as an angry baby, another giant balloon is also taking to the skies in the U.K.
Hunter, the upscale British wellington brand, is launching a gigantic rubber boot-shaped hot air balloon into the skies this week and will take it on a global tour.
The 120-foot wellington boot shaped hot-air balloon carries all the Hunter Original boot's design details. It took off from Hunter's birthplace in Scotland this week and the company's biggest ever experiential campaign will visit festivals, shows and events to cement its position as an iconic British export.
The balloon will visit Spain, Italy and Belgium and in the autumn, it will even travel across the Atlantic to the U.S. There's also a social media element: "boot spotters" that post pictures of the hot air balloon boot using the #HunterOriginal hashtag on Instagram will get the chance to win Hunter prizes.