Creativity

Move over angry baby Trump, Hunter is sending a massive 'flying welly' on a global tour

The 120-foot boot will visit Europe and the U.S.

By Alexandra Jardine. Published on Jul 11, 2018

Editor's Pick

As London eagerly awaits a giant blimp in the shape of Donald Trump as an angry baby, another giant balloon is also taking to the skies in the U.K.

Hunter, the upscale British wellington brand, is launching a gigantic rubber boot-shaped hot air balloon into the skies this week and will take it on a global tour.

The 120-foot wellington boot shaped hot-air balloon carries all the Hunter Original boot's design details. It took off from Hunter's birthplace in Scotland this week and the company's biggest ever experiential campaign will visit festivals, shows and events to cement its position as an iconic British export.

The balloon will visit Spain, Italy and Belgium and in the autumn, it will even travel across the Atlantic to the U.S. There's also a social media element: "boot spotters" that post pictures of the hot air balloon boot using the #HunterOriginal hashtag on Instagram will get the chance to win Hunter prizes.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jul 11, 2018
Client:
Hunter Boots

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.