Creativity

Hyundai Shows Its Car Going From Zero to Sixty in a Vine

Hyundai and Innocean Use Six Seconds to Show The Speed of its Genesis R-Spec

Published on Aug 29, 2013

Editor's Pick

Hyundai comes up with a pretty smart way to promote how fast its Genesis R-Spec vehicle is -- using Vine's built-in time constraints to show the car's ability to go from zero to 60 miles per hour in exactly six seconds. It's a smart idea, using unedited and uncut footage all shot on an iPhone 5. However, we're not sure about the execution, which features a shot of the car's speedometer, followed by some sort of antic from impov actor "Circus" that features him pretending to be a cheetah, or as seen here, a disgruntled construction worker. It's a little forced, and takes away from what is a really intelligent way to use Vine.

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About

Credits

Date
Aug 29, 2013
Agency:
Innocean
Client:
Hyundai
Prod. Co.:
Concrete Media

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