NFL Fans Will Sacrifice Anything for Football in Hyundai's Sponsorship Ads
David Shane Directs Subtly Funny Spots
By Alexandra Jardine. Published on Sep 09, 2016
Editor's Pick
In Hyundai's campaign for its NFL sponsorship, football fans will sacrifice anything to get their fix.
One spot shows what happens when a Pittsburgh Steelers fan's baby son spits up on a car journey. The only thing available is a precious Steelers towel he got as a kid. So he literally sacrifices the shirt off his back (and doesn't miss the game on the radio thanks to his Hyundai Santa Fe's Touch Screen with Sirius XM recording feature.)
Another spot depicts a Miami Dolphins fan saying goodbye to an expensive-looking fishing boat, all because his wife informed him her parents wanted to be taken out on it on Sunday. "Not my Sunday," he says calmly as he sets it adrift after a smooth trip to the marina in his Hyundai Elantra.
The spots, directed with trademark subtlety by comedy master David Shane at O Positive for Innocean, end with the tagline: "We won't judge" and promote the hashtag "#BecauseFootball."
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Credits
- Date
- Sep 09, 2016
- Agency:
- Innocean
- Chief Creative Officer:
- Eric Springer
- Client:
- Hyundai
- Group Creative Director:
- Barney Goldberg
- Associate Creative Director:
- Jose Eslinger
- Associate Creative Director (Copy):
- Carissa Levine
- Group Account Director:
- Marisstella Marinkovic
- Account Director:
- Bryan DiBiagio
- Account Supervisor:
- Jene Crandall
- Account Executive:
- Alison O'Neill
- Director of Product Information:
- Brian Bittker
- Product Information Specialist:
- Lawrence Chow
- SVP, Planning Lead:
- Frank Striefler
- VP of Planning Director:
- Kathleen Kindle
- VP of Media Strategies:
- Ben Gogley
- Media Director:
- James Zayti
- Business Affairs Director:
- Ann Davis
- Associate Director:
- Lisa Nichols
- Broadcast Traffic:
- Valerie Neibel
- Project Management Supervisor:
- Darin Schnitzer
- Director of Integration:
- Victoria Guenier
- Executive Producer of Content Production:
- Nicolette Spencer
- Content Producer:
- Melissa Moore
- Chief Marketing Officer:
- Dean Evans
- Director, Brand Marketing and Communications:
- Paul Imhoff
- Production Company:
- O Positive Films
- Director:
- David Shane
- Director of Photography:
- Ottar Gudnasson
- Executive Producer:
- Ralph Laucella
- Producer:
- Ken Licita
- Product Manager:
- Sameet Patadia
Need a credit fix? Contact the Creativity Editors
