Hyundai: Elantra Coupe Zombie Survival Edition

The Driving Dead.

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Forget parking assistance and cruise control; the latest auto model also helps you to evade the undead in the event of a zombie apocalypse. Hyundai is unveiling a 'zombie survival' edition of its Elantra Coupe at next week's Comic-Con International in San Diego. The car, designed by The Walking Dead creator Robert Kirkman and made by Design Craft, comes with its own specially-designed manual with top tips for zombie avoidance. It was built to celebrate the 100th issue of The Walking Dead at the annual comic book conference. Hyundai's agency Innocean, which is behind the campaign, also created the manual in-house; digital art director Derek Arzoo and ACD interactive copywriter Regie Miller, both avid comic book fans, worked together to craft it

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About

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Date
Jul 10, 2012
Agency:
Innocean
Client:
Hyundai
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