Creativity

Hyundai: Modern Life

Quirk is in.

Published on Feb 24, 2012

Editor's Pick

Innocean and Wes Anderson's fun new spots for the Hyundai Azera are full of charm and oddities. In "Modern Life," a father gets caught up in a vortex of domestic chores while mom sits comfortably in her car.

"Talk to My Car" is a an interesting way to showcase the Azera's voice activated technology, looking back at some retro examples of cars that understand you when you speak to them, through some poppy art direction and a nice use of 2D.

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About

Credits

Date
Feb 24, 2012
Agency:
Innocean
Client:
Hyundai
Production Company:
Moxie Pictures
Director:
Wes Anderson
DP:
Bob Yoeman
EP:
Lizzie Schwartz
EP:
Dan Levinson
Producer:
Lisa Shaw
Production Designer:
Adam Stockhausen
CD:
Robert Prins
CD:
Max Godsil
Senior Producer:
Helen Erb
CW/Modern Life:
Kevin Samuels
Art Director/Modern Life:
Frauke Tiemann
Copywriter/Talk To My Car:
Steve O'Brien
Art Director/Talk to My Car:
Tom Gibson
Post Production:
Public VFX
Editorial:
Beast
Editor:
Andrew Weisblum
Music:
Search Party Music

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