Ryan Reynolds Is Literally All Over Hyundai's Super Bowl Commercial

Actor Proves a Huge Distraction in Car Maker's Big Game Ad

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Ryan Reynolds has been all over the place promoting his upcoming portrayal of smart-mouthed anti-hero Deadpool, but it also seems he's had time to be all over the place in one of Hyundai's ads for the Super Bowl, created out of Innocean. In it, a pair of women driving a Hyundai make their way through a town called Ryanville, where they encounter Reynolds riding by on his bike, then as a traffic cop (and the man he's ticketing), as a group of construction workers flexing their muscles and then as a group of studs playing football.

The Ryans prove to be such a distraction that the driver nearly runs into another man, Reynolds again, crossing the street with his dog, but fortunately, the car's auto emergency breaking with pedestrian detection kicks into the gear, and Reynolds flashes his pearly whites once again.

Another of Hyundai's ads depicts the car's features using another unusual device -- talking bears.

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About

Credits
Date
Feb 01, 2016
Agency:
Innocean
CCO:
Eric Springer
Client:
Hyundai
GCD:
Barney Goldberg
CD:
Bob Rayburn
AD/CD:
Shane Diver
CD/CW:
Max Godsil
Director of Integrated Production:
Carol Lombard
Executive Producer:
Nicolette Spencer
Producer:
Jimmy Romero
Head of Account Services:
Maristella Marinkovic
Group Account Director:
Michelle Agnew
Group Account Director:
Nicole Timerson
Account Supervisor:
Allison Morrissey
Media:
Ben Gogley
Media:
James Zayti
Head of Strategy:
Frank Striefler
Planning Director:
Kathleen Kindle
PM:
Suzanne Cheng
Business Affairs:
Lisa Nichols
CMO:
Dean Evans
Sr. Manager Advertising:
Monique Kumpis
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